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This new eco-friendly SIM card is fully compliant with telecommunications standards and its card body is certified 100% compostable, two features that make it unique in the gulf market. The innovation contributes to reduce the environmental impact and provide high-standard technical properties at the same time. In addition to its innovative concept, Mobily made sure that this unique SIM also gets an attractive and recyclable wrapping.

Humoud Al Ghobaini, Mobily's VP for Corporate Communications and PR said that Mobily is always doing all the best to deploy techniques which contribute to the ecological friendly communities.

Al Ghobaini also added "Mobily is always at the forefront of innovation and has proven to be a pioneer in doing so when it installed Ericsson's state-of-the-art, environmentally and aesthetically friendly tower, in 2009. the construction and the innovative format of the tube, helped to reduce the power and protected the environment while contributing to a clear reduction of the operational costs of the tower"

Mobily's unique tower Tube has an innovative design that includes base stations and antennas completely housed into the tower that is made of flexible porcelain which is self-supporting. Therefore the environmental impact of the concrete is lighter than the traditional steel structure, thus resulting in 30% less emission of CO carbon dioxide during production and transportation, and helps save 40% of the traditional steel towers' energy consumption.